Standard
The phone as a second counter, busy most days. Shaped for the restaurant where the line stopped being an occasional interruption a long time ago and became a real, load-bearing part of how the place runs.
A real second counter, not a side channel.
Every restaurant's phone rings sometimes. Standard is for the ones where it rings constantly enough that nobody on staff would call it occasional — where a caller reaching the line is simply what happens most hours the kitchen is open, not an event worth mentioning. Another channel doing real, regular volume alongside the front door; not a backup for when someone happens to be near it.
The difference from Starter isn't really about being a bigger restaurant — it's about how load-bearing the line itself has become. A small room can be Standard-shaped if the calls are steady and constant; a bigger operation can still be Starter-shaped if the phone genuinely isn't where the traffic goes. A busy delivery-and-takeout kitchen fielding orders through most of lunch and dinner, five or six days a week, is the common version of this shape: volume that isn't concentrated into one or two loud nights, just present most of the time the kitchen's open.
An allowance is monthly. Weeks get to vary.
A genuinely busy line doesn't produce four identical weeks. A slow one follows a normal one for reasons that have nothing to do with the restaurant — weather, a competing event, a holiday that keeps people home — and a heavier one follows just as easily. The month below is a worked illustration, not a record of any real restaurant's calls.
Two things in that arithmetic are the plan's whole story. First, the total is what matters — included minutes are a monthly allowance a restaurant runs unevenly against, not a per-week cap that resets every seven days. A quiet week doesn't bank its unused minutes and a heavy week doesn't borrow ahead; the month settles as one number. Second, this plan is being cut to run close to its line most months, because the volume it's sized for is genuinely that regular — where Starter's shape is mostly headroom, Standard's is mostly used. The allowance figure itself is at the press.
BOTH FIGURES ARE AT THE PRESS. THE SHAPE OF THE PLAN IS SETTLED; ITS NUMBERS ARE CONFIRMED IN CONVERSATION AT /ACCESS, NEVER READ OFF A PAGE.
Close to the line most months means over it, sometimes.
Because this plan runs close to its allowance by design, crossing it happens more easily here than on a plan with built-in slack — and that's fine, by design. Take the same worked month with a touch more volume across the board: 1,100 minutes in week one, 1,300 in week two, 1,350 in week three, 1,700 in a busier fourth. The month totals about 5,450 minutes — a real step past the ordinary 4,950.
The mechanism past the line is the settled part: minutes beyond the allowance are metered at the one rate every plan shares, added to that month's bill, and the next month returns to the plan figure on its own once volume settles. Nothing pauses, nothing degrades, nothing renegotiates mid-cycle. An occasional month like this isn't a sign the plan is wrong — it's what "close to the line most months" looks like in practice, once in a while.
The middle plan is the common shape, not a compromise tier. Everything below comes with every plan, unchanged.
THE SAME SIX LINES APPEAR ON EVERY PLAN PAGE, UNCHANGED. WHAT DIFFERS BY PLAN — THE ALLOWANCE AND THE MONTHLY FIGURE — IS BEING SET AT THE PRESS.
The clearest signal is an ordinary Tuesday, not a Friday. If most days bring a real, steady run of calls rather than a scattered few, minutes accumulate at this plan's pace — the worked month above is roughly what that pace looks like.
That's not unusual on this plan — the worked month already swings week to week. What matters is the total across the full month, not any single week's share of it; a slow week and a busy week even out against the same monthly line.
No. The allowance is a monthly figure, not a bank — each month settles on its own total, and the next one starts fresh. That holds on every plan, whatever the final numbers turn out to be.
Not by itself. Occasional overage is a normal outcome of a plan sized close to real demand. Overage most months, as a pattern, is the honest signal a bigger shape fits — usually Busy, if the weight sits on a couple of nights.
The allowance belongs to a single account and a single restaurant's line — it isn't a pool that stretches across locations. Standard sits in the middle of the rail for a reason: real, regular volume without the two-night concentration that defines Busy, and without the long, spread-out hours that define High volume. What a minute actually is — and where its definition still has open edges — lives at how minutes work.
Run your numbers with us.
Rates are being set at the press. Sign up to see the live rate card and check out yourself, or request access and we'll walk your call volume, your plan shape, and your final number together.