PLATE Nº 066

The wordmark, the palette, and the law they're drawn under.

Everything on this page is written out plainly rather than packaged behind a download link that doesn't work yet. For the boilerplate, the fuller claim ledger, and how to reach a person, the press page carries the rest — this page is the visual reference specifically.

PLATE Nº 066 · PRESS KIT

THE WORDMARK

Lowercase, always. One weight. No variants.

FIG — THE WORDMARK, SPECIFIED

DOSet it lowercase, always, at the site serif's 650 weight — exactly as drawn above.

DOGive it clear space equal to one round counter of the mark on every side before anything else sits near it.

DOPlace it on ink or on bone — the two settled grounds this system actually uses.

DON’TRecolor it, add a shadow or a glow, or set it in the sans or mono face.

DON’TFrame it in a circle, a badge, or any round enclosure — the mark itself is square logic; round is reserved for things genuinely live.

DON’TStretch, skew, italicize, or letter-space it beyond the tracking specified above.

THE PALETTE

Six colors, each with exactly one job.

No hex outside this set appears anywhere on the site. Every value below is the literal CSS custom property, not an approximation of it.

#0B0A0D

INK--inkThe ground. Every plate, panel, and page sits on it.

#EFE9DC

BONE--boneThe type, carved into the ink — body text and headings.

#C9995B

BRASS--brassHairlines, structure, the eyebrow label above a section.

#E8B36A

GOLD--goldInteractive emphasis — links, the active state, nothing decorative.

#4BBE94

JADE--jadeLive things only — a status lamp, a state genuinely in motion.

#C96455

EMBER--emberAlerts only — never used for emphasis or decoration.

THE ONE LAW UNDER ALL OF IT

Square is printed. Round is alive.

Every shape on the site follows this one distinction — worth stating directly for anyone building with these assets, not just inferring it from examples.

SQUARE — PRINTED & SETTLEDEvery plate, card, border, and button is a hard corner, border-radius zero. Shadows are hard offsets, never blurred — an engraving, not a screen glow.

ROUND — LIVE & IN MOTIONA circle appears only for a status lamp, a toggle, or a genuinely live reading — never for a logo mark, a card, or a static piece of type.

The wordmark above follows the square side of that law — set in type, never encased in a round badge or seal. If a use case seems to call for rounding it, that use case is asking for a different mark than the one Dohos actually has.

THE ONE TRUE PARAGRAPH

Quote it word for word.

Dohos is voice AI that answers a restaurant's phone and completes the call — greeting the caller, handling whatever the call turns out to be about, taking and confirming an order where that's what's needed, and handing off to a person the moment a call crosses a line the restaurant itself set in advance. It is built specifically for restaurants, not adapted from a general answering product.

COMPLETES, NOT TRANSCRIBESthe work happens in the call, in real time

RESTAURANTS ONLYa current focus, not a stepping stone

THE LINE IS THE RESTAURANT'Shandoff rules are configured by the operator in advance

ACCURATE TO QUOTEthis paragraph needs no check-back before publication

WHAT ACTUALLY EXISTS AS A FILE

Written here in full — not promised behind a link.

NO PACKAGED DOWNLOADNo zipped logo-and-screenshot bundle exists to download from this page today. What's true is written here in full, rather than promised behind a link that doesn't work yet.

PRODUCT SCREENSHOTSNot packaged as files here — the product itself is shown throughout the site's own pages, in the same register.

A SPECIFIC FILE, FASTA particular image, a quote checked for accuracy, a file needed against a real deadline — contact press reaches a person exactly as fast starting from here as from anywhere else.

Neither door is a filter in front of the other — contact press reaches the same person this page would point you toward anyway.

THE REST OF THE MATERIAL

PLATE Nº 065